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4 Tips on Designing Custom Plush Toys for Your Business

4 Tips on Designing Custom Plush Toys for Your Business November 15, 2024

If you’re looking for that special marketing play to take your business or brand recognition to the next level, it’s time you consider designing your own custom plush toys.

Take for example, the Energizer Bunny. A symbol of strength, endurance, and vitality, and above all, a cute mascot that has swayed many hands away from Duracell and towards putting Energizer batteries in their carts.

The power a custom plush toy has is clear, it can change minds, and influence buying decisions. And at Custom Plush Innovations, we have made it our goal to make the process of designing, building, and shipping your custom plush toys as simple as pie. That way, the power of branded plush toys such as the Energizer Bunny can be wielded by all.

However, custom plushie buyers must beware. Before you buy a large order of custom plush toys for your business or brand you must head these 4 pro tips on designing your plush toy before placing that order.

1. First Understand Your Brand’s Personality

You can’t create your brand or businesses custom plush toy without fully recognizing your brand’s personality. Your plushie is a direct representation of your brand, and to make sure it captures your brand’s essence, you must sit down and spend some time in the design room. 

To align the custom plush toy with your brand’s image you have to think outside the box. Not only should you focus on the colors, shapes, and clothing, but you should also identify which accessories it should have, what facial expressions you’d like it to have, and if there is anything you can add that would resonate with your audience. 

Luckily our team can help you with this. When you work with us, we go over your design with you to ensure it’s reflective of your brand and business’s ethos. We’ve worked out the details with numerous enterprises to create a fantastic custom plush toys that represents them deeply.

2. Always Focus on Quality Materials

When representing your brand via a custom plush toy, you’ll want to opt for the highest quality you can afford. This is due to the fact that people will be feeling your brand for possibly the first time ever, and as we all know-first impressions are important. 

The foundation of a great custom plush toy is the materials used. The look, feel, and durability of your mascot or toy are directly tied to these choices.

Take a look at the material used in for our client Running Aces, a horse racing track and casino in Minneapolis.
No details we’re spared as we made sure to add in the extras like a long haired mane & tail, custom shirt and cap. Here, take a look!

When choosing fabrics, opt for soft, high-quality materials like polyester or fleece for a luxurious feel that customers will love. For a more rugged look, consider cotton blends or corduroy. Choosing the right fabric sets the tone for your toy because it’s the first thing your client will see and feel. 

3. Choose the Right Stuffing and Stitching Options

The stuffing determines the toy’s huggability, squishability, and weight factors. High-density polyester fiberfill works well for a firm yet soft feel, while bean bag pellets can add weight for a unique tactile experience. But if you’re going to be throwing these plushies out and about at a company event, be sure to choose something lighter. Either way one must identify their brand’s voice and style and match it with the stuffing options. 

Furthermore, custom plush toys undergo a lot of handling, so strong stitching is essential. Depending on your plushie partner you can opt for reinforced seams and high-quality thread. While potentially adding to the cost, they can make all the difference in durability.

Using premium materials ensures your plush mascot not only looks good but also lasts, reflecting positively on your brand.

4. Make Sure to Tell your Brand’s Story in Your Custom Plush

Finally, creating a custom plush mascot or toy is more than just crafting a product—it’s about telling your brand’s story in a way that resonates emotionally with your audience. By carefully selecting high-quality materials, incorporating thoughtful design elements, and working with a trusted plushie partner, you can produce a plush toy that not only stands out but also tells your brand’s story.

Whether your goal is to delight customers, promote your brand at events, or create a memorable giveaway, a well-made custom plush can leave a lasting impression that turns casual customers into lifelong fans. Take the time to invest in quality and creativity, and watch your brand’s impact grow.

Ready to Bring Your Brand to Life with a Custom Plushie?

If you’re ready to bring your brand or business to life using a custom stuffed plushie, we can help. Reach out to our team here to get a free quote today!

When you’re ready, we’re here to help you take the next step and explore how custom plush toys can elevate your brand. Whether you’re looking to create a one-of-a-kind mascot or a line of unique toys, partnering with the right team will bring your vision to life.