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How to Increase E-Com Sales with Custom Plushies in your Catalog

How to Increase E-Com Sales with Custom Plushies in your Catalog November 15, 2024

Ecommerce is a competitive game in today’s era. Entrepreneurs are constantly at war, buying and selling the similar products and competing on razor thin margins.


But there’s one way you can outsmart them all. Ordering your own custom plushies to sell exclusively on your website. Adding
custom plushies to your ecommerce site is a great way to capitalize on trends like the lovable
Moo Deng, and more as they’re always evolving in the internet age.


A picture of a Moo Deng Inspired Plushy for Ecommerce

A Moo-Deng Inspired custom plushie made for E-Commerce vendors


However, to consistently sell more with your custom plushes, you need a top notch
custom plush toy supplier & partner. And luckily, at Custom Plush Innovations, we have you covered and we’ve also supplied numerous other e-commerce brands as well. But for those just passing through, here are 6 reasons why adding your own custom plush toys to your product line can increase your revenue!

Use Custom Plushies to Tap Into Larger Audience with Unique Plush Toy Offerings


In the crowded e-commerce landscape, standing out is crucial. By adding custom plushies to your catalog, you offer something unique that your competitors likely don’t have.

Customized plush toys have universal appeal that can change with the trends. Now they’re not just for kids. Adults appreciate them for their relevance to a certain meme, cuteness, nostalgia, or as collectibles if your brand is in serving that niche. 

This helps you broaden your target market and attract customers who might not have been interested in your standard products. Plus, a unique item like a custom plushie can be the differentiator that convinces a shopper to choose your site over another.

We recently made a unique bulldog custom plush toy for a client in Charleston, South Carolina who hosted walking tours in the city. Here’s the result:

This can start to foster a community around your brand which you can quickly make known for offering exclusive and high quality niche items online.

Boost Revenue with Limited Editions or Seasonal Collectable Custom Plushies


Another way you can boost sales on your ecommerce store is by creating limited edition or seasonal plushies. Imagine launching a special plush toy for the holidays, Valentine’s Day, or even a quirky national day that aligns with your brand. These special offerings encourage customers to make a purchase sooner rather than later, boosting your sales during specific periods.

An advertisement about the McRib, the infamous cult classic seasonal product


Limited editions also add an exclusivity factor, and much like the McRib, customers know they have something not everyone can get, which makes the purchase feel more special. Furthermore, if you become known for releasing limited runs on plush dolls during certain times, you can also encourage repeat visits to your site as customers check back for new releases and drive consistent traffic to your store.

Build an Emotional Connections with Customers

Plush toys have a unique ability to tap into emotions like nostalgia and comfort. When a customer purchases a plushie, they’re not just buying a product they’re buying a feeling. By offering different custom plushies, you create an opportunity for customers to form an emotional connection with your brand and a connection to a certain theme or trend. This emotional tie can increase customer loyalty, making them more likely to return to your site for future purchases and recommend you to friends and family.

Use Custom Plushies’ Collectibility Factor to Increase Sales

Speaking about themes, to further increase profitability, consider creating a line of custom plush toys that are themed for your customers. It’s not hard to see, that with the right branding, your plush toy line can be the talk of the town.

For example, look at Beanie Babies. These plush toys had a huge run and still sell for sizeable sums of money on the resellers market. 

If your custom plushies are part of a series or collection, customers may feel compelled to collect them all. This turns a one-time buyer into a repeat customer. You can release new plushies at certain times, each with its own unique design or theme that complements the others. Collectibility adds a game-like element to shopping, making it more engaging and fun for customers. It also provides a steady stream of content for your marketing efforts.

Consider Cross-Selling with Other Products

Take inspiration from the Energizer Bunny’s success: by pairing their mascot plushie with specific battery packs, they created a compelling value proposition: Get their plushie and your desired batteries, or get the competitors boring pack of batteries.  Similarly, you can bundle you custom plushies with your products to boost average order value and drive higher conversion rates.

Custom Plushies Can Encourage User-Generated Content

In the age of social media, cute and unique products like custom plushies are perfect for sharing and perfect conduits for getting some earned media coverage. When you order custom plushies, you can encourage your customers to post photos of their new plushies on platforms like Instagram, TikTok, or Facebook.

You can even create a branded hashtag to make it easier to find and share their posts. User-generated content serves as authentic marketing material, increases your brand’s visibility, and attracts new customers who see others enjoying your products. When people see real customers enjoying your products, it acts as social proof, making others more confident in making a purchase.

Ready to Create Your Own Custom Plushies?

By incorporating custom plushies into your e-commerce catalog, you not only diversify your product offerings but also engage your customers on a deeper level. It’s a strategic move that can set your brand apart, foster customer loyalty, and ultimately drive more sales. At Custom Plush Innovations, we’re here to help you make this a reality, feel free to reach out to us anytime and we can help design, style, and manufacture your next line of plushies for your e-commerce brand.